Md. Mahiuddin Sabbir
(Associate Professor)Department of Marketing
Faculty of Business Studies
Contact
Email:
mmsabbir@bu.ac.bd
Phone:
8801711433510
Research Profile
Social Profile
Short Biography:
Md. Mahiuddin Sabbir is a full-time faculty member in the Department of Marketing at the University of Barishal, Bangladesh. His research interests focus on sustainable luxury, sustainable consumer behavior, and technology adoption. He specializes in survey-based research and is proficient in various multivariate statistical techniques, including regression analysis and structural equation modeling. He regularly teaches courses such as Business Mathematics, Business Statistics, Quantitative Business Analysis, and Marketing Research.
Research Interests:
Education
| Degree Name | Group/Major Subject | Institute | Country | Passing Year |
|---|---|---|---|---|
| Master of Business Administration (MBA) in Management | Management | Asian Institute of Technology | Bangladesh | 2024 |
| Master of Business Administration (MBA) | Marketing | University of Dhaka | Bangladesh | 2013 |
| Bachelor of Business Administration (BBA) | Marketing | University of Dhaka | Bangladesh | 2012 |
Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Associate Professor | University of Barishal | 2024-05-05 | till now |
| Assistant Professor | University of Barishal | 2018-11-17 | 2024-05-04 |
| Lecturer | University of Barishal | 2015-04-15 | 2018-11-16 |
| Probationary Officer | National Bank Limited | 2014-08-10 | 2015-04-14 |
Additional Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Assistant Proctor | University of Barishal | 2018-09-10 | 2021-09-11 |
| Student Advisor | Department of Marketing, University of Barishal | 2018-09-07 | 2020-09-06 |
| Rover Scout Leader | University of Barishal | 2017-04-18 | 2021-09-11 |
Adjunct Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Adjunct Faculty | Global University Bangladesh (GUB), Barishal | 2018-07-15 | 2019-06-16 |
Research Activities
| Sl. | Name | Research Project Title | Funding Agency | Duration | Status | Attachment |
|---|---|---|---|---|---|---|
| 1 | Md. Mahiuddin Sabbir | Stimulating University Students’ Energy-Saving Behavior | University Funded | 2024-07-01 - 2025-12-31 | Ongoing | Download |
| 2 | Md. Mahiuddin Sabbir | Factors Affecting Consumers' Purchase Intention for Engineered Wood Furniture (EWF) in Bangladesh | University Grant Commission (UGC), Bangladesh. | 2019-07-01 - 2020-06-30 | Completed | Download |
| 3 | Md. Mahiuddin Sabbir | Determinants of Consumers' Intention to Return the End of Life Electronic Products using Reverse Supply Chain Management | University Funded | 2019-07-01 - 2020-06-30 | Completed | Download |
| 4 | Md. Mahiuddin Sabbir | Determinants of Task-related Employee Green Behavior: An extension of Theory of Planned Behavior (TPB) | University Funded | 2018-07-01 - 2019-06-30 | Completed | Download |
Resources
No Data Found
Publication
| Sl. | Details |
|---|---|
| 1 |
Rahman, M. S., Sabbir, M. M., & Zhang, J. (2025). Understanding customer experience and engagement in digital assistant-based retail interactions. International Journal of Retail and Distribution Management, 1–15. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50] https://doi.org/10.1108/IJRDM-03-2025-0171 |
| 2 |
Sabbir, M. M., Junaid, M., & Newaz, M. S. (2025). Can technology-driven sustainability and CSR enhance consumers’ happiness and well-being? International Journal of Retail and Distribution Management, 1–15. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50] https://doi.org/10.1108/IJRDM-12-2024-0706 |
| 3 |
Sabbir, M. M., Junaid, M., & Thaichon, P. (2025). The Interplay of Tech-Driven Sustainability, Consumer Wisdom, and Emotions in Luxury Consumption. Business Strategy and the Environment, 1–14. [Scopus-Q1; ABDC-A; ABS-3; IF-13.3] https://doi.org/10.1002/bse.70284 |
| 4 |
Islam, M. H., Mahbub, M., & Sabbir, M. M. (2025). How do individuals’ goals affect sustainable household waste recycling practices among young consumers? Evidence from Dhaka City, Bangladesh. Sustainable Futures, 10(July), 100954. [Scopus-Q1; ABS-1; IF-4.90] https://doi.org/10.1016/j.sftr.2025.100954 |
| 5 |
Rahman, M. S., Sabbir, M. M., Zhang, J., & Zhang, L. (2025). I sense my digital assistants! Assessing the impact of customers’ immersive experience and perceived social presence on purchase intention. Behaviour and Information Technology, 1–19. [Scopus-Q1; ABDC-A; ABS-2; IF-3.10] https://doi.org/10.1080/0144929X.2025.2490668 |
| 6 |
Hossain, M. I., Sabbir, M. M., & Kim, H. J. (2025). Understanding Organic Food Consumption as a Sustainable Choice in the Post-COVID Era Through the Lens of Extended Theory of Planned Behavior: The Moderating Role of Health Value. Asia Pacific Business Research, 16(1), 21–46. https://doi.org/10.32599/apjb.16.1.202503.21 |
| 7 |
Sabbir, M. M. (2025). Product feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase. Heliyon, 11(3). [Scopus-Q1; IF-3.60] https://doi.org/10.1016/j.heliyon.2025.e42422 |
| 8 |
Islam, M. H., Sabbir, M. M., Anam, M. Z., & Islam, M. T. (2025). Exploring sustainable plastic management behavior among young consumers in Bangladesh. Journal of Material Cycles and Waste Management, 27(2), 914–924. [Scopus-Q2; IF-3.00] https://doi.org/10.1007/s10163-024-02144-w |
| 9 |
Islam, M. H., Sabbir, M. M., Mahbub, M., Jhilik, T. T., & Shirmin, S. (2025). Sustaining e-waste recycling behavior among young consumers to implement circular economy: An extended model of Theory of Reasoned Goal Pursuit. Cleaner Waste Systems, 10(January), 100212. [Scopus-Q2; CiteScore-3.90] https://doi.org/10.1016/j.clwas.2025.100212 |
| 10 |
Rahman, M. S., Sabbir, M. M., Zhang, J., Taufique, K. M. R., & Rahman, M. M. (2024). Navigating Avatar-Based Marketing From Value Aspects: A Systematic Literature Review and Forward-Looking Research Agenda. International Journal of Consumer Studies, 48(6). [Scopus-Q1; ABDC-A; ABS-2; IF-8.60] https://doi.org/10.1111/ijcs.13096 |
| 11 |
Islam, M. H., Anam, M. Z., Islam, M. T.,
& Sabbir, M. M. (2024). Exploring the impact of goals and motivation
on young consumers’ sustainable plastic management behavior using the Theory of
Reasoned Goal Pursuit. Cleaner Waste Systems, 8, 100156. [Scopus-Q2; CiteScore-3.90] https://doi.org/10.1016/j.clwas.2024.100156 |
| 12 |
Taufique, K. M. R., Sabbir, M. M., Quinton, S., & Andaleeb, S. S. (2024). The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model. International Journal of Retail and Distribution Management, 52(4), 443–460. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50] https://doi.org/10.1108/IJRDM-08-2023-0505 |
| 13 |
Taufique, K. M. R., & Sabbir, M. M. (2024). The Future of Digital Marketing: How Would
Artificial Intelligence Change the Directions? In S. Kautish, P. Chatterjee, D.
Pamucar, N. Pradeep, & D. Singh (Eds.), Computational Intelligence for
Modern Business Systems (pp. 157–183). Springer, Singapore.
https://doi.org/10.1007/978-981-99-5354-7_9 |
| 14 |
Rahman, M. S., Sabbir, M. M., Zhang, J., Moral, I. H., & Shakhawat, G. M. (2023). Examining students’ intention to use ChatGPT: Does trust matter? Australasian Journal of Educational Technology, 39(6), 51–71. [Scopus-Q1; IF-4.10] https://doi.org/10.14742/ajet.8956 |
| 15 |
Hossain, M. I., Sabbir, M. M., & Kim, H. J. (2023). Unveiling the Effect of TechTubers’ Unboxing Videos on Consumer Buying Behavior. Journal of Economics, Marketing, and Management, 11(4), 41–52. http://dx.doi.org/10.20482/jemm.2023.11.4.41 |
| 16 |
Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2023). Consumers’ reverse
exchange behavior and e-waste recycling to promote sustainable post-consumption
behavior. Asia Pacific Journal of Marketing and Logistics, 35(10),
2484–2500. [Scopus-Q1; ABDC-A; ABS-1; IF-3.90] https://doi.org/10.1108/APJML-07-2022-0647 |
| 17 |
Sabbir, M. M., Khan,
T. T., Das, A., Akter, S., & Hossain, M. A. (2023). Understanding the
determinants of consumers’ reverse exchange intention as an approach to e-waste
recycling: a developing country perspective. Asia-Pacific Journal of
Business Administration, 15(3), 411–439. [Scopus-Q1; ABDC-C; ABS-1; IF-3.30] https://doi.org/10.1108/APJBA-11-2021-0565 |
| 18 |
Rahman, M. S., Sabbir,
M. M., & Shakhawat, G. M. (2022). Responses to the Covid-19 by
Education Sector: Perspectives from Bangladesh and China. i-manager’s
Journal of Educational Technology, 19(2), 53–62. https://doi.org/10.26634/jet.19.2.19000 |
| 19 |
Das, S., Sabbir, M. M., Zohora, F. T., & Rahman, M. S. (2022). Investigating purchase intention for skin care products in Bangladesh: The role of personal factors. Turkish Journal of Marketing, 7(2), 72–84. https://doi.org/10.30685/tujom.v7i2.154 |
| 20 |
Sabbir, M. M., & Taufique, K. M. R. (2022). Sustainable employee green behavior in the workplace: Integrating cognitive and non-cognitive factors in corporate environmental policy. Business Strategy and the Environment, 31(1), 110–128. [Scopus-Q1; ABDC-A; ABS-3; IF-13.3] https://doi.org/10.1002/bse.2877 |
| 21 |
Sabbir, M. M., Taufique, K. M. R., & Nomi, M. (2021). Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations. Health Marketing Quarterly, 38(2–3), 168–187. [Scopus-Q2; ABDC-C; ABS-1; IF-1.60] https://doi.org/10.1080/07359683.2021.1986988 |
| 22 |
Rahman, M. S., Sabbir, M. M., Kaium, M. A., Nomi, M., Zahan, I., & Islam, M. (2021). Consequences of the Covid-19 Pandemic on Zero Access to Technology Users in Bangladesh. International Journal of Early Childhood Special Education, 13(1), 62–70. Attachment |
| 23 |
Sabbir,
M. M., Islam, M., & Das, S. (2021). Understanding the determinants of
online pharmacy adoption: a two-staged SEM-neural network analysis approach. Journal
of Science and Technology Policy Management, 12(4), 666–687. [Scopus-Q2; ABDC-C; ABS-1; IF-3.50] https://doi.org/10.1108/JSTPM-07-2020-0108 |
| 24 |
Nomi, M., & Sabbir, M. M. (2020). Investigating the Factors of Consumers’ Purchase Intention towards Life Insurance in Bangladesh: An Application of the Theory of Reasoned Action. Asian Academy of Management Journal, 25(2), 135–165. [Scopus-Q3; ABDC-C; CiteScore-1.80] https://doi.org/10.21315/aamj2020.25.2.6 |
| 25 |
Sabbir, M. M., Akter, S., Khan, T. T., & Das, A. (2020). Exploring Factors Affecting Consumers’ Intention to Use Smartwatch in Bangladesh: An Empirical Study. Asia Pacific Journal of Information Systems, 30(3), 636–663. [Scopus-Q3; ABDC-C; CiteScore-1.1] https://doi.org/10.14329/apjis.2020.30.3.636 |
| 26 |
Sabbir, M. M., Rahman, M. S., Nomi, M., & Jahan, T. (2020). Understanding Internet Banking Use in Bangladesh: The Role of Internet Banking Apps, Customers’ Perceptions and Green Concern. Turkish Journal of Marketing, 5(2), 100–120. https://doi.org/10.30685/tujom.v5i2.89 |
| 27 |
Das, S., & Sabbir, M. M. (2019). Exploring Factors Affecting Consumers’ Intention toward Purchasing Imitation Jewelry: An Extension of Theory of Planned Behavior. Turkish Journal of Marketing, 4(3), 221–240. https://doi.org/10.30685/tujom.v4i3.61 |
| 28 |
Hasan, A. A., & Sabbir,
M. M. (2019). Impact of Social Media on the Consumer Adoption Process in
Bangladesh. Comilla University Journal of Business Studies, 6(1),
67–83. |
| 29 |
Jahan, T., & Sabbir, M. M. (2018). Analysis of Consumer Purchase Intention of Life Insurance: Bangladesh Perspective. Business Review- A Journal of Business Administration Discipline, 13(2), 13–28. Attachment |
| 30 |
Sabbir, M. M., & Jahan, T. (2018). Investigating the Antecedents of Employee Attitude towards Internet Banking Adoption based on Structural Equation Modeling. The Comilla University Journal of Business Studies, 5(1), 123–141. Attachment |
| 31 |
Sabbir, M. M., & Das, S. (2018). Effects of
Socio-cultural and Marketing Factors on Consumer Purchase Intention towards
Skin Care Products: Evidence from Bangladesh. Barishal University Journal
Part III, 5(2), 155–172. |
| 32 |
Sabbir, M. M., Khan, I., & Kaium, M. A. (2017). Employee Turnover Cost and Impacts in Banking Industry of Bangladesh: An Exploratory Study. Barisal University Journal of Business Studies, 4(2), 1–17. Attachment |
| 33 |
Sabbir, M. M., Hossain, M. I., & Nomi, M. (2017). Analysis of Women’s Preference of Imitation Jewelry: Bangladesh Perspective. Journal of Business, Society and Science, 5, 44–53. Link to access |
| 34 |
Sabbir, M. M., Iqbal, M. M., & Sultana, M. S.
(2017). An Empirical Study on Purchase Decision Process of Shaving Foam in
Bangladesh. European Journal of Business and Management, 9(15),
1–7. Link to access |
Award
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Academic Excellence Award | AIT Alumni Association Prize | 2024 | Thailand | This award was presented for achieving the ‘Most Outstanding Academic Performance’ in the MBA program, with a perfect CGPA of 4.0 across 12 courses and an ‘Excellent’ (highest) grade in research. |
| Merit Scholarship | HM The King's Scholarship | 2022 | Thailand | This scholarship was presented by His Majesty the King of Thailand in recognition of pursuing an MBA degree at the School of Management, Asian Institute of Technology, Thailand. |
| Merit Scholarship | Bangladesh Government Scholarship | 2013 | Bangladesh | Awarded the Bangladesh Government Scholarship for academic performance in the Bachelor of Business Administration (BBA) program (2009–2013) at the University of Dhaka. |
| Merit Scholarship | Bangladesh Government Merit Scholarship (Higher Secondary) | 2007 | Bangladesh | Received the Bangladesh Government Merit Scholarship (2007–2008) at the higher secondary level from the Barishal Education Board for academic excellence in the Secondary School Certificate (SSC) Examination 2006. |
| Academic Excellence Award | Deputy Commissioner Award | 2006 | Bangladesh | Awarded by the Deputy Commissioner of Bhola, Bangladesh for achieving a Golden GPA 5 in the Secondary School Certificate (SSC) Examination, 2006. |
| Merit Scholarship | General Grade Scholarship in Junior School Certificate (JSC) | 2004 | Bangladesh | Received the General Grade Scholarship for academic excellence in the Junior School Certificate (JSC) examination at Kutuba High School, Bhola, Bangladesh. |