Md. Shahinur Rahman
(Lecturer)Department of Marketing
Faculty of Business Studies
Contact
Email:
msharahman@bu.ac.bd
Phone:
01753032417
Research Profile
Short Biography:
Dr. Rahman is a lecturer at the Department of Marketing, University of Barishal. He has successfully accomplished his PhD in Management, specializing in Business Administration from the School of Management, a triple-crown (AACSB, AMBA & EQUIS) accredited business school, Huazhong University of Science and Technology (HUST), PR China. He has authored 30+ scholarly publications with over 400 citations (h-index 11), including works indexed in Web of Science, ABS, ABDC, SCOPUS, and ProQuest. He has been the recipient of prestigious awards such as the CSC Scholarship, Honorary International Graduate Award, and consecutive HUST Academic Excellence Awards. As an experienced academic and active journal reviewer, he is committed to advancing knowledge in consumer behavior, AI in marketing, and information systems while inspiring future business leaders through teaching and mentorship.
Research Interests:
Education
| Degree Name | Group/Major Subject | Institute | Country | Passing Year |
|---|---|---|---|---|
| PhD | Business Administration | School of Management (AACSB, AMBA and EQUIS Accredited), Huazhong University of Science and Technology | PR China | 2025 |
| MBA | Marketing | University of Barishal | Bangladesh | 2016 |
| BBA | Marketing | University of Barishal | Bangladesh | 2015 |
Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Lecturer | Department of Marketing, University of Barishal | 2025-10-19 | till now |
| Lecturer | Department of Business Administration, Northern University of Business and Technology Khulna | 2022-02-15 | 2025-10-18 |
Research Activities
No Data Found
Resources
No Data Found
Publication
| Sl. | Details |
|---|---|
| 1 |
Rahman, M. S., Sabbir, M.M., Zhang, J. (2025). Understanding customer experience and engagement in digital assistant-based retail interactions. International Journal of Retail & Distribution Management, 1-15 [SSCI; Scopus-Q1; FMS-C; ABS-2*; ABDC-A]. https://doi.org/10.1108/IJRDM-03-2025-0171 |
| 2 |
Rahman, M. S., Sabbir, M.M., Zhang, J. Zhang, L. (2025). I Sense My Digital Assistants! Assessing the Impact of Customers’ Immersive Experience and Perceived Social Presence on Purchase Intention. Behavior & Information Technology, 1-19 [SSCI; Scopus-Q1; FMS-C; ABS-2; ABDC-A]. https://doi.org/10.1080/0144929X.2025.2490668 |
| 3 |
Rahman, M. S., Hasan, N., Zhang, J., Moral, I. H., & Hossain, G. M. S. (2025). Women’s adoption of wearable health-monitoring technology: empirical evidence from a least developed country. Aslib Journal of Information Management, 77 (3), 577-598 [SSCI; Scopus-Q1; ABS; ABDC-B]. https://doi.org/10.1108/AJIM-06-2023-0190 |
| 4 |
Rahman, M. S., Moral, I. H., Akther, S., Hossain, G. M. S., & Islam, W. (2025). What drives green banking operations in Bangladesh? Findings from PLS-SEM and BSEM. Asian Journal of Economics and Banking, 9(1), 83-104 [ProQuest]. https://doi.org/10.1108/AJEB-09-2023-0088 |
| 5 |
Rahman, M. S., Sabbir, M.M., Zhang, J., Taufique, K.M.R., & Rahman, M. M. (2024). Navigating Avatar Based- Marketing from Value Aspects: A Systematic Literature Review and Forward-looking Research Agenda. International Journal of Consumer Studies, 48(6), e13096 [SSCI; Scopus-Q1; FMS-C; ABS-2; ABDC-A]. https://doi.org/10.1111/ijcs.13096 |
| 6 |
Rahman, M. S., Moral, I. H., Kaium, M. A., Sarker, G. A., Zahan, I., Hossain, G. M. S., & Khan, M. A. M. (2024). FinTech in sustainable banking: An integrated systematic literature review and future research agenda with a TCCM framework. Green Finance, 6(1), 92-116 [ESCI; Scopus- Q1]. https://www.aimspress.com/article/doi/10.3934/GF.2024005 |
| 7 |
Rahman, M. S., Sabbir, M. M., Zhang, J., Moral, I. H., & Hossain, G. M. S. (2023). Examining students’ intention to use ChatGPT: Does trust matter? Australasian Journal of Educational Technology, 39(6), 51-71 [SSCI-Q1; Scopus- Q1]. https://doi.org/10.14742/ajet.8956 |
| 8 |
Rahman, M. S., Moral, I. H., Hassan, M., Hossain, G. S., & Perveen, R. (2022). A systematic review of green finance in the banking industry: perspectives from a developing country. Green Finance, 4(3), 347-463 [ESCI; Scopus-Q1]. https://www.aimspress.com/article/doi/10.3934/GF.2022017 |
| 9 |
Rahman, M. S., Sabbir, M. M., Kaium, M. A., Nomi, M., Zahan, I., & Islam, M. (2021). Consequences of the Covid-19 Pandemic on Zero Access to Technology Users in Bangladesh. International Journal of Early Childhood Special Education, 13(1), 62-70 [ESCI; Scopus]. |
| 10 |
Rahman, M. S., Hossain, G. M. S., Das, D., & Tajrin. T. (2020). Teenagers’ Behavioural Intention towards Wearable Technologies and Intention to Recommend Others: An Empirically Study in Bangladesh. Journal of Science and Technology Policy Management. 13 (1), 110-131 [ESCI; Scopus-Q2; ABDC; ABS]. https://doi.org/10.1108/JSTPM-05-2020-0088 |
| 11 |
Hossain, M. I., Rahman, M. S., & Jun, K. H. (2024). Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC). Information Development, 02666669241254054 [SSCI; Scopus-Q2]. https://doi.org/10.1177/02666669241254054 |
| 12 |
Moral, I. H., Rahman, M. M., Rahman, M. S., Chowdhury, M. S., & Rahaman, M. S. (2024). Breaking barriers and empowering marginal women entrepreneurs in Bangladesh for sustainable economic growth: a narrative inquiry. Social Enterprise Journal, 20(4), 585-610 [ESCI; ABS; ABDC; Scopus-Q1]. https://doi.org/10.1108/SEJ-04-2023-0050 |
| 13 |
Kaium, M. A., Zahan, I., Rahman, M. S*., & Masud, A.A. (2024). Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderlys’ Behavioral Intentions and Usage Behavior. Journal of Sustainability Research, 6(4), e240067 [Scopus-Q2]. https://doi.org/10.20900/jsr20240067 |
| 14 |
Zahan, I., Kaium, M. A., & Rahman, M. S*. (2024). Accept or Reject? Investigating Customers’ Attitudes Toward Green Cosmetics in Bangladesh. Journal of Sustainability Research, 6(2), e240025 [Scopus-Q2]. https://doi.org/10.20900/jsr20240025 |
| 15 |
Jing, Z., Hossain, G. M. S., Rahman, M. S., & Hasan, N. (2023). Does corporate reputation play a mediating role in the association between manufacturing companies' corporate social responsibility (CSR) and financial performance?. Green Finance, 5(2), 240-264 [ESCI; Scopus-Q1]. https://www.aimspress.com/article/doi/10.3934/GF.2023010 |
| 16 |
Zheng, C., Mannan Khan, M. A., Rahman, M. M., Moudud-Ul-Huq, S., & Rahman, M. S. (2025). ESG Performance and Financial Stability: A Bibliometric and Meta-Analysis. Sage Open, 15(4), 21582440251381772 [SSCI; Scopus-Q1]. https://doi.org/10.1177/215824402513817 |
Award
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Academic Excellence Award | Honorary International Graduate Award | 2025 | China | In recognition of exceptional academic performance, research excellence, and active engagement in international scholarly activities during the PhD program at HUST |
| Academic Excellence Award | HUST Academic Excellence Award | 2024 | China | For outstanding academic performance and scholarly excellence during PhD in 2023-2024 |
| Academic Excellence Award | Academic Excellence Award | 2023 | China | For outstanding academic performance and scholarly excellence during PhD in 2022-2023 |
| Academic Excellence Award | Dean’s Award | 2022 | Bangladesh | In recognition of achieving the highest academic distinction in the MBA program |
| Merit Scholarship | CSC Government Scholarship | 2021 | China | CSC Government Scholarship for doctoral program |
| Merit Scholarship | Barishal University Scholarship | 2015 | Bangladesh | For achieving the 1st position in the BBA examination in the department |
| Merit Scholarship | Board Scholarship | 2010 | Bangladesh | Board Scholarship (general) for outstanding result in HSC examination |