Dr. Md. Shahinur Rahman
(Asstt. House Tutor)Bijoy-24 Hall
Contact
Email:
msharahman@bu.ac.bd
Phone:
01753032417
Research Profile
Short Biography:
Dr. Rahman is a lecturer at the Department of Marketing, University of Barishal. He has successfully accomplished his PhD in Management, specializing in Business Administration from the School of Management, a triple-crown (AACSB, AMBA & EQUIS) accredited business school, Huazhong University of Science and Technology (HUST), PR China. He has authored 30+ scholarly publications with over 630+ citations (h-index 13), including works indexed in Web of Science, ABS, ABDC, SCOPUS, and ProQuest. He has been the recipient of prestigious awards such as the CSC Scholarship, Honorary International Graduate Award, and consecutive HUST Academic Excellence Awards. As an experienced academic and active journal reviewer, he is committed to advancing knowledge in consumer behavior, AI in marketing, and information systems while inspiring future business leaders through teaching and mentorship.
Research Interests:
Education
| Degree Name | Group/Major Subject | Institute | Country | Passing Year |
|---|---|---|---|---|
| PhD | Business Administration | School of Management (AACSB, AMBA and EQUIS Accredited), Huazhong University of Science and Technology | PR China | 2025 |
| MBA | Marketing | University of Barishal | Bangladesh | 2016 |
| BBA | Marketing | University of Barishal | Bangladesh | 2015 |
Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Lecturer | Department of Marketing, University of Barishal | 2025-10-19 | till now |
| Lecturer | Department of Business Administration, Northern University of Business and Technology Khulna | 2022-02-15 | 2025-10-18 |
Research/Affiliation
No Data Found
Projects and Initiatives
Publication/Article
| Sl. | Details |
|---|---|
| 1 | Md. Shahinur Rahman , Understanding digital assistant attributes, customer perceived values and purchase intention in AI-driven retail interaction: a qualitative enquiry Nankai Business Review International ,2026 , Read more |
| 2 | Md. Shahinur Rahman , Understanding customer experience and engagement in digital assistant-based retail interactions ,2025 , Read more |
| 3 | Md. Shahinur Rahman , Determinants of internet of things (IoT) smart home technology (SHT) adoption behavior of consumers: Empirical evidence from a least developed country (LDC) ,2024 |
| 4 | Md. Shahinur Rahman , Strategic CSR Practices and Sustainability in Bangladesh’s Manufacturing SMEs: A Multimethod Analytical Approach ,2025 |
| 5 | Md. Shahinur Rahman , ESG Performance and Financial Stability: A Bibliometric and Meta-Analysis ,2025 |
| 6 | Md. Shahinur Rahman , Does corporate reputation play a mediating role in the association between manufacturing companies' corporate social responsibility (CSR) and financial performance? ,2023 |
| 7 | Md. Shahinur Rahman , Accept or Reject? Investigating Customers’ Attitudes Toward Green Cosmetics in Bangladesh ,2024 |
| 8 | Md. Shahinur Rahman , Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderlys’ Behavioral Intentions and Usage Behavior ,2024 |
| 9 | Md. Shahinur Rahman , Breaking barriers and empowering marginal women entrepreneurs in Bangladesh for sustainable economic growth: a narrative inquiry ,2024 |
| 10 | Md. Shahinur Rahman , I Sense My Digital Assistants! Assessing the Impact of Customers’ Immersive Experience and Perceived Social Presence on Purchase Intention ,2025 |
| 11 | Md. Shahinur Rahman , Consequences of the Covid-19 Pandemic on Zero Access to Technology Users in Bangladesh ,2021 |
| 12 | Md. Shahinur Rahman , A systematic review of green finance in the banking industry: perspectives from a developing country ,2022 |
| 13 | Md. Shahinur Rahman , Examining students’ intention to use ChatGPT: Does trust matter? ,2023 |
| 14 | Md. Shahinur Rahman , FinTech in sustainable banking: An integrated systematic literature review and future research agenda with a TCCM framework ,2024 |
| 15 | Md. Shahinur Rahman , Navigating Avatar Based- Marketing from Value Aspects: A Systematic Literature Review and Forward-looking Research Agenda ,2024 |
| 16 | Md. Shahinur Rahman , What drives green banking operations in Bangladesh? Findings from PLS-SEM and BSEM ,2025 |
| 17 | Md. Shahinur Rahman , Women’s adoption of wearable health-monitoring technology: empirical evidence from a least developed country ,2025 |
| 18 | Md. Shahinur Rahman , Teenagers’ Behavioural Intention towards Wearable Technologies and Intention to Recommend Others: An Empirically Study in Bangladesh ,2021 |
Awards & Achievements
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Academic Excellence Award | HUST Academic Excellence Award | 2024 | China | For outstanding academic performance and scholarly excellence during PhD in 2023-2024 |
| Merit Scholarship | Board Scholarship | 2010 | Bangladesh | Board Scholarship (general) for outstanding result in HSC examination |
| Merit Scholarship | Barishal University Scholarship | 2015 | Bangladesh | For achieving the 1st position in the BBA examination in the department |
| Merit Scholarship | CSC Government Scholarship | 2021 | China | CSC Government Scholarship for doctoral program |
| Academic Excellence Award | Dean’s Award | 2022 | Bangladesh | In recognition of achieving the highest academic distinction in the MBA program |
| Academic Excellence Award | Honorary International Graduate Award | 2025 | China | In recognition of exceptional academic performance, research excellence, and active engagement in international scholarly activities during the PhD program at HUST |
| Academic Excellence Award | Academic Excellence Award | 2023 | China | For outstanding academic performance and scholarly excellence during PhD in 2022-2023 |
Training
Teaching Summary
My teaching focuses on equipping students with the knowledge, analytical skills, and digital competencies needed to succeed in today's rapidly evolving business environment. By combining theory with real-world applications, contemporary case studies, and technology-enabled learning, I foster critical thinking, ethical decision-making, and strategic problem-solving.
Integrated Marketing Communications (IMC): Focuses on developing integrated communication strategies that create strong brands, engage consumers, and deliver consistent value across traditional and digital media.
E-Business: Explores how digital technologies, e-commerce, AI, data analytics, and digital platforms are reshaping business strategy, customer experience, and organizational competitiveness.
Business and Society: Examines the role of businesses in addressing ethical, social, and environmental challenges, emphasizing corporate responsibility, sustainability, and stakeholder value creation.
Professional Member
- Member, Global Expert Review Panel, Global Empirical Marketing Studies (GEMS)